"Enterprises Without Borders" Keynote Speech by Dr. Don DePalma at the IWIPS 2004
By Richard Eriksson on June 12, 2004 - 7:22pm
From the Microsoft Word file introducing the speech, entitled "Enterprises Without Borders":
The presentation will define the concept of the real world enterprise, outline the requirements, and provide some actionable steps on the journey to this more global enterprise. Dr. DePalma raises the issues of translation, localization, and market adaptation to the level of corporate investment, governance, trust, and competitiveness. Companies like Airbus, GE, IBM, Merck, and Toyota have approached this transcendent global state and now operate on a planetary level. No longer just multinational, these "world enterprises" gird the planet with development labs, centers of competence, adaptive manufacturing plants, and customer service centers. Ideally they develop goods and services from inception with the goal of meeting the needs of many markets; they rely on in-country subsidiaries to identify the local value proposition and adapt their world-ready products to appeal to national tastes. They design their wares, manufacture them, and manage supporting data and document repositories to comply with national legislation and conventions. To be successful, other companies will have to follow their lead. The demands placed on these aspiring world enterprises go far beyond translating documentation and localizing software, but extend into adapting internal and outward-facing transactional systems, tailoring global marketing through websites and other means, and managing the vast amounts of collaborative, support, and other business information required for legal operation in their various markets.
From the Microsoft Word file introducing Dr. DePalma:
Don is an industry analyst, author, and corporate strategist with expertise in business- and marketing-focused application of technology. His book, “Business Without Borders: A Strategic Guide to Global Marketing
