VANOC your lack of support in our Canadian manufacturing will affect your mascot sales!
By artboomer on November 29, 2007 - 12:04pm
Well VANOC the verdict is in. Canadians are a much prouder race than you give credit. After your extensive market research geared to a younger market consumer YOU FORGOT it is the CANADIAN moms, dads, grandparents, aunts and uncles who will be buying on behalf of your niche chosen pre-teen market.
Made in China for any merchandising is going to raise havoc with proud adult Canadians everywhere. And for many good ethical reasons including the loss of Canadian manufacturing jobs! How much research VANOC did you really do in seeing if Canadians were willing to pay a little more for Olympic merchandise that displayed a "made in Canada" label...not!
Your continued shortsightedness in the operations of our upcoming 2010 Olympic Games is turning into a national embarrassment! With your apparent allegiance to China no doubt we can expect ALL official Olympic merchandise and apparel to be "made in China".
Again you have a wonderful Canadian model to work from - the 1988 Olympic Calgary Committee - OCO'88. They at least supported Canadian manufacturing which launched the successful "local" apparel company "Sun Ice".
Perhaps VANOC you should really be marketing the Beijing Olympic Games!
You just don't seem to get it...back to the drawing board.
If you want to see my editorial cartoon on this issue - click on the above "artboomer" link and on my homepage click on Blog drawings.
