By artboomer on November 30, 2007 - 3:30pm
VANOC is turning our 2010 Olympic Games into a "Made in China" Games. Why do we have to have a Wal-Mart mentality when it comes to olympic consumer purchasing? A majority of Canadian consumers just don't seem to care where those shoes, clothes, mascots are made and under what unethical conditions secured from us. I am not talking about the less fortunate, shoe-string, welfare, low fixed income Canadians. They need access to lower prices in order to barely make ends meet - to survive. The Canadian consumer I am targeting are the upper and most middle class Canadians who can "afford" to buy more Canadian made goods. And yes there are a great number of foreign available products worth purchasing.
I was going to start a Facebook topic regarding Canadian consumer apathy ...but I realize those I want to reach are out buying the new Olympic mascots - not caring they are helping further stimulate the growth of the Chinese economy while taking away potential Canadian jobs. Remember VANOC turned down "Canadian" merchandising bids in support of their Chinese comrades knowing most Canadians won't care where any of their product merchandise is made. "Bargain basement pricing for higher profit comes before patriotism". Long live apathetic Canadians - we are what we buy.
If you would like to check-out my unofficial mascot Made in China flag...In the search bar type: VANOC, made in China.
By artboomer on November 30, 2007 - 12:35pm
Why are Vancouverites (Canadians) seemingly so unpatriotic?
Is multi-culturism finally getting in the way of national consumer support?
By artboomer on November 29, 2007 - 12:04pm
Well VANOC the verdict is in. Canadians are a much prouder race than you give credit. After your extensive market research geared to a younger market consumer YOU FORGOT it is the CANADIAN moms, dads, grandparents, aunts and uncles who will be buying on behalf of your niche chosen pre-teen market.
Made in China for any merchandising is going to raise havoc with proud adult Canadians everywhere. And for many good ethical reasons including the loss of Canadian manufacturing jobs! How much research VANOC did you really do in seeing if Canadians were willing to pay a little more for Olympic merchandise that displayed a "made in Canada" label...not!
Your continued shortsightedness in the operations of our upcoming 2010 Olympic Games is turning into a national embarrassment! With your apparent allegiance to China no doubt we can expect ALL official Olympic merchandise and apparel to be "made in China".
Again you have a wonderful Canadian model to work from - the 1988 Olympic Calgary Committee - OCO'88. They at least supported Canadian manufacturing which launched the successful "local" apparel company "Sun Ice".
Perhaps VANOC you should really be marketing the Beijing Olympic Games!
You just don't seem to get it...back to the drawing board.
If you want to see my editorial cartoon on this issue - click on the above "artboomer" link and on my homepage click on Blog drawings.
